55. Sundar, Kalyanaraman, and Brown study the effects of interactivity in political campaign sites. They argue that interactivity has been articulated in two kinds. First is functional approach, which considers interactivity as presence or absence of interactive features (devices) in web pages. The latter, contingency approach, which has been elaborated by Rafaeli for years, is the level of contingent reference to what has been communicated between communication parties. --
hkimscil 2006-09-12 14:12:21