Communication Research: Social Network Service

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Social Network Service

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~~[http://www.webanalyticsworld.net/2009/02/ultimate-guide-to-twitter-marketing.html Twitter Marketing Guide: Tips, Best Practices & More]~~

[http://blog.hubspot.com/blog/tabid/6307/bid/4034/How-to-Use-Twitter-for-Marketing-PR.aspx How to Use Twitter for Marketing & PR]

~~[http://www.doshdosh.com/ways-you-can-use-twitter/ 17 Ways You Can Use Twitter: A Guide for Beginners, Marketers and Business Owners]~~

~~[http://www.koreatowndaily.com/read.php?id=20090801180316§ion=local&type=fdb&ss=2&page=115 식품업계 '블로그 마케팅'으로 후끈~]~~

[http://www.kevinbondelli.com/2008/05/05/using-twitter-for-your-organization/ Using Twitter for Your Organization]
[http://walt.egloos.com/620123 입소문 마케팅에 관한 오해와 진실]

~~[http://offree.net/tag/%EB%A6%AC%EB%B7%B0 도아 리뷰]~~

[http://www.donga.com/fbin/output?n=200903100414 기업의 마케팅, 블로그? 바이럴..? "SNC마케팅에 주목하다"]
[http://blog.daum.net/daumad/317 식품업계 '블로그 마케팅'으로 후끈~]

~~[http://mindlog.kr/?p=1001 블로그를 통한 바이럴마케팅]~~

__'''Social network'''__
Forget about the above. . . . What is social network anyway?
* http://www.analytictech.com/networks/whatis.htm
* Wasserman, S., & Faust, K. (1994). __Social network analysis: Methods and applications__. Cambridge ; New York: Cambridge University Press. [[ISBN(0521387078,width=10)]]
* Scott, J. (2000). __Social network analysis : a handbook__ (2nd ed.). London ; Thousands Oaks, Calif.: SAGE Publications. [[ISBN(0761963391,width=10)]]

* Hanneman, R. & Riddle, M. (2005). [http://faculty.ucr.edu/~hanneman/nettext/ Introduction to social network methods] - html version. [http://faculty.ucr.edu/~hanneman/ Other versions]

__'''Readings'''__

^ Hansen, D. L., Schneiderman, B., & Smith, M. A. (2011). __Analyzing social media networks with NodeXL : insights from a connected world__. Burlington, MA: Morgan Kaufmann. [[ISBN(0123822297,width=12)]]

^ Segaran, T. (2007). __Programming collective intelligence : building smart web 2.0 applications__ (1st ed.). Beijing ; Sebastapol CA: O'Reilly. http://www.loc.gov/catdir/toc/fy0803/2008297362.html . [[ISBN(0596529325,width=12)]]

__'''Tools'''__
[https://sites.google.com/site/ucinetsoftware/home Ucinet home]
[http://nodexl.codeplex.com/ Nodexl]

__Misc__

[http://offree.net/tag/%EB%A6%AC%EB%B7%B0 도아 리뷰] -

How to Use Twitter for Marketing & PR
[http]

Using Twitter for Your Organization
[http]

입소문 마케팅에 관한 오해와 진실
[http]

기업의 마케팅, 블로그? 바이럴..? "SNC마케팅에 주목하다"
[http]

식품업계 '블로그 마케팅'으로 후끈~

Social network
Forget about the above. . . . What is social network anyway?

http://www.analytictech.com/networks/whatis.htm
Wasserman, S., & Faust, K. (1994). Social network analysis: Methods and applications. Cambridge ; New York: Cambridge University Press.
Scott, J. (2000). Social network analysis : a handbook (2nd ed.). London ; Thousands Oaks, Calif.: SAGE Publications.
Hanneman, R. & Riddle, M. (2005). Introduction to social network methods - html version. Other versions

Readings

^ Hansen, D. L., Schneiderman, B., & Smith, M. A. (2011). Analyzing social media networks with NodeXL : insights from a connected world. Burlington, MA: Morgan Kaufmann.

^ Segaran, T. (2007). Programming collective intelligence : building smart web 2.0 applications (1st ed.). Beijing ; Sebastapol CA: O'Reilly. http://www.loc.gov/catdir/toc/fy0803/2008297362.html .

Tools

Ucinet home
[http]

Nodexl

Misc

도아 리뷰 -