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* 입학처 웹사이트 연구를 위한 설문문항을 만들기 위한 페이지입니다. 필요한 문항들을 적어주세요.
RQ. 대학관련 정보 중 고등학생들이 대학을 선택할 때 영향을 주는 정보를 알아보며 그 정보는 어떤 경로를 통해 얻게 되는지 파악한다.
*대학관련 정보는 금전적 요소(Monetary Factors)와 비금전적 요소(Non-monetary Factors)로 나눠본다
*학생들이 필요로 하는 정보와 각 경로에 대한 의존(media dependency)은 학년에 따라 달라질 것이다.
*이를 토대로 입학처 웹사이트가 어느 위치에 있는지, 즉 누구에게 어떤 시기에 어떤 매체를 통해 사용되는지 파악하여 이에 따른 커뮤니케이션 전략을 수립한다.
*Monetary Factors, Non-Monetary Factors, Information Sources에 대한 하위 항목을 정해야 함
attachment:model.png,width=450
'''Reference''':: 성민식,조정식. 대학 선택 과정에서의 매체 이용 분석을 통한 대학의 통합 커뮤니케이션 방안: 서울 소재 사립대학교 사례를 중심으로. 한국광고홍보학보, 제9-2호.
Chapman, D. W. (1981).[[Attachment("A Model of Student College Choice.pdf")]], 52(5), 490-505.
DesJardins, S. L., Dundar, H., & Hendel, D. D. (1999). [[Attachment("Modeling the College Application Decision Process in a Land-Grant University.pdf")]]. Economics of Education Review, 18(1), 117-132.
Griffith, A., & Rask, K. (2007). [[Attachment("The influence of the US News and World Report collegiate rankings on the matriculation decision of high-ability students.pdf")]]: 1995-2004. Economics of Education Review, 26(2), 244-255.
Moore, R. L., Studenmund, A. H., & Slobko, T. (1991). [[Attachment("The effect of the financial aid package on the choice of a selective college.pdf")]]. Economics of Education Review, 10(4), 311-321.
Newell, S. J., Titus, P. A., & West, J. S. (1996). [[Attachment("Investigating the Undergraduate Student Decision-Making Process of Selecting a Business Specialization.pdf")]]: A Comparison of Marketing and Nonmarketing Business Students. Journal of Marketing Education, 18(3), 57-67.
Raposo, M. A., Helena. (2007). A model of university choice: an exploratory approach. University Library of Munich, Germany.
Hossler, D. G., Karen S. (1987). Studying Student College Choice: A Three-Phase Model and the Implications for Policymakers. College and University, 2(3), 207-221.
Randall G. Chapman (1986), "TOWARD A THEORY OF COLLEGE SELECTION: A MODEL OF COLLEGE SEARCH AND CHOICE BEHAVIOR", in Advances in Consumer Research Volume 13, eds. Richard J. Lutz, Provo, UT : Association for Consumer Research, Pages: 246-250.[http://www.acrwebsite.org/volumes/display.asp?id=6497]
== Student's characteristic ==
'''Hossler, D. G., Karen S. (1987)''':: School/College Characteristics
'''Raposo, M. A., Helena. (2007)''':: Financial aid
== Non-Monetary Factor ==
'''Raposo, M. A., Helena. (2007)''':: Academic reputation
Potential marketability of the degree
Quality of degrees, Degree programs
the availability fo institutions of higher education
'''Person''':: 가족(부모, 형제)
'''Hossler, D. G., Karen S. (1987)''':: During the search phase, students formulate what Jackson has caled the "choice set". The choice set is the group of institutions to which students will actually apply.
One of the most important background charactoeristics is that of socioeconomic status(SES).
'''Randall G. Chapman (1986)''':: Search refers to searcing for the attribure values which characterize colleges. Relevant college attributes might include cost, academic auqlity, future career prospects and opportunities(upon graduation), qualirty of life while a student at the college, and related considerations that might be of interest to students in the ultimate collegue choice decision.
Choice refers to choosing anmong the colleges which have admitted a student.
Knowledgeable "other" might include high school teachers, high school guidance-counselors, family members and relatives, family friends, college alumni, and acquaintances attending particular colleges.
#redirect AjouWebResearchQuestionnaire
