Communication Research: Creative Plan

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Creative Plan

Difference between r1.11 and the current

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== Bandwagon ==
Peer pressure

== ~~Rationale~~ ==

== Humanity ==

Insurance Company: http://www.bestadsontv.com/ad/55084/AMI-Insurance-Humanness

== ETC ==

* Rational

* Comparison

* Testimony

* Evidence (Demonstration)

== Reference ==

http://www.bestadsontv.com/

1. Fear Appeal
2. Humour
3. Parody in advertising
4. Sex appeal
5. Bandwagon
6. Humanity
7. ETC
8. Reference

1. Fear Appeal ¶

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http://www.youtube.com/watch?v=4kyp7djGgrI

2. Humour ¶

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http://www.youtube.com/watch?v=qyMkO1ENdWE

3. Parody in advertising ¶

http://www.youtube.com/watch?v=tNxDd3l0lEU

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4. Sex appeal ¶

http://www.youtube.com/watch?v=i2dw056QeZM

5. Bandwagon ¶

Peer pressure

6. Humanity ¶