Communication Research: Social Network Service

How to Use Twitter for Marketing & PR(http://blog.hubspot.com/blog/tabid/6307/bid/4034/How-to-Use-Twitter-for-Marketing-PR.aspx)
[http]

Using Twitter for Your Organization(http://www.kevinbondelli.com/2008/05/05/using-twitter-for-your-organization/)
[http]

입소문 마케팅에 관한 오해와 진실(http://walt.egloos.com/620123)
[http]

기업의 마케팅, 블로그? 바이럴..? "SNC마케팅에 주목하다"(http://www.donga.com/fbin/output?n=200903100414)
[http]

식품업계 '블로그 마케팅'으로 후끈~(http://blog.daum.net/daumad/317)

Social network
Forget about the above. . . . What is social network anyway?

http://www.analytictech.com/networks/whatis.htm
Wasserman, S., & Faust, K. (1994). Social network analysis: Methods and applications. Cambridge ; New York: Cambridge University Press.
Scott, J. (2000). Social network analysis : a handbook (2nd ed.). London ; Thousands Oaks, Calif.: SAGE Publications.
Hanneman, R. & Riddle, M. (2005). Introduction to social network methods(http://faculty.ucr.edu/~hanneman/nettext/) - html version. Other versions(http://faculty.ucr.edu/~hanneman/)

Readings

^ Hansen, D. L., Schneiderman, B., & Smith, M. A. (2011). Analyzing social media networks with NodeXL : insights from a connected world. Burlington, MA: Morgan Kaufmann.

^ Segaran, T. (2007). Programming collective intelligence : building smart web 2.0 applications (1st ed.). Beijing ; Sebastapol CA: O'Reilly. http://www.loc.gov/catdir/toc/fy0803/2008297362.html .

Tools

Ucinet home(https://sites.google.com/site/ucinetsoftware/home)
[http]

Nodexl(http://nodexl.codeplex.com/)

Misc

도아 리뷰(http://offree.net/tag/%EB%A6%AC%EB%B7%B0) -