Communication Research: Structural Equation Modeling

1. 용어

2. Path diagram

3. Links

4. Notes from research works

4.1. Reliability

1. 용어 ¶

내생변인( 혹은 내성변수) = End variable = DV
외생변인 = Exogenous variable = IV

잠재변인
관측변인

구조변인

오차변인

2. Path diagram ¶

cause --> effect
<---> correlations
rectangular figure = variable that could be actually observed.
oval figure = latent variable
circle figure = error variable

3. Links ¶

Textbooks and explanations
Structural Equation Modeling(http://faculty.chass.ncsu.edu/garson/PA765/structur.htm)
Package solution for R
SEM package in R(http://cran.r-project.org/web/packages/sem/index.html)
OpenMx(http://openmx.psyc.virginia.edu/)

4. Notes from research works ¶

4.1. Reliability ¶

RELIABILITY 
  /VARIABLES= Ol_havemany Ol_giveAdv  Ol_Leading Ol_Accom  Ol_Persu Ol_Resp Ol_Leader Ol_NoHesi Ol_Succ Ol_Model
  /SCALE(OL)= Ol_havemany Ol_giveAdv  Ol_Leading Ol_Accom  Ol_Persu Ol_Resp Ol_Leader Ol_NoHesi Ol_Succ Ol_Model .

RELIABILITY 
  /VARIABLES= EgoInv_mean EgoInv_involve EgoInv_important EgoInv_interst 
  /SCALE(Ego)= EgoInv_mean EgoInv_involve EgoInv_important EgoInv_interst .

RELIABILITY 
  /VARIABLES= SocialInv_mean SocialInv_involve SocialInv_important SocialInv_interst
  /SCALE(Soc)= SocialInv_mean SocialInv_involve SocialInv_important SocialInv_interst .

RELIABILITY 
  /VARIABLES= Effect_Subnorm  Effect_disadv  Effect_disadv2 Effect_goodReview Effect_importMe Effect_money
  /SCALE(Effects)=Effect_Subnorm  Effect_disadv  Effect_disadv2 Effect_goodReview Effect_importMe Effect_money.

RELIABILITY 
  /VARIABLES= Credibility_trust Credibility_correct Credibility_fair Credibility_impact 
  /SCALE(Cred)= Credibility_trust Credibility_correct Credibility_fair Credibility_impact  .



RELIABILITY 
  /VARIABLES= EoU_Diff2  EoU_clear EoU_Me2 EoU_Skillful EoU_Friendly
  /SCALE(EoU)= EoU_Diff2  EoU_clear EoU_Me2 EoU_Skillful EoU_Friendly .

RELIABILITY 
  /VARIABLES= Usefulness_CorrectInfo Usefulness_MuchInfo Usefulness_HighInfo Usefulness_easyGetInfo Usefulness_ConnectOther
  /SCALE(UseF)= Usefulness_CorrectInfo Usefulness_MuchInfo Usefulness_HighInfo Usefulness_easyGetInfo Usefulness_ConnectOther .

RELIABILITY 
  /VARIABLES= Playfulness_fun Playfulness_Amusing Playfulness_Enjoyable
  /SCALE(PlayF)= Playfulness_fun Playfulness_Amusing Playfulness_Enjoyable .

 
FACTOR
  /VARIABLES  Ol_havemany Ol_giveAdv  Ol_Leading Ol_Accom  Ol_Persu Ol_Resp Ol_Leader Ol_NoHesi Ol_Succ Ol_Model
  /FORMAT SORT BLANK(.35).

FACTOR
  /VARIABLES  EgoInv_mean EgoInv_involve EgoInv_important EgoInv_interst 
  /FORMAT SORT BLANK(.35).

FACTOR
  /VARIABLES  SocialInv_mean SocialInv_involve SocialInv_important SocialInv_interst
  /FORMAT SORT BLANK(.35).

FACTOR
  /VARIABLES  Effect_Subnorm  Effect_disadv2 Effect_goodReview Effect_importMe Effect_money
  /FORMAT SORT BLANK(.35).


FACTOR
  /VARIABLES  EoU_Diff2  EoU_clear EoU_Me2 EoU_Skillful EoU_Friendly
  /FORMAT SORT BLANK(.35).

FACTOR
  /VARIABLES  Usefulness_CorrectInfo Usefulness_MuchInfo Usefulness_HighInfo Usefulness_easyGetInfo Usefulness_ConnectOther
  /FORMAT SORT BLANK(.35).

FACTOR
  /VARIABLES  EoU_Diff2  EoU_clear EoU_Me2 EoU_Skillful EoU_Friendly
  /FORMAT SORT BLANK(.35).

FACTOR
  /VARIABLES  Playfulness_fun Playfulness_Amusing Playfulness_Enjoyable
  /FORMAT SORT BLANK(.35).

CategoryStatistics
CategoryResearchMethods

Structural Equation Modeling

Contents

1. 용어 ¶

2. Path diagram ¶

3. Links ¶

4. Notes from research works ¶

4.1. Reliability ¶