conventional idea about news media before the theory
The theory argues
Assumptions

• News media have an agenda. They tell audiences what kind of news is important.
  
  Media provide "not what to think . . . but what to think about" (Cohen, 1963, p.13).
  
• People rely on some help to understand and evaluate politics and political viewpoints. In other words, audience members rely on new media to what to look for and how to take it.
  
  

McCombs and Shaw studied the 1968 presidential election a an opportunity to study agenda setting theory.
Iyengar, Peters, and Kinder (1982) managed to find supporting evidences showing the causal relationship, and established the argument of News framing.

Process	Example in Action
Selection	During the spring of 2003, a news classified disease known only as severe acute respiratory syndrome (SARS), erupted in parts of eastern Asia and southeastern Canada and major part of the US. Hence, news editors decided to use the strange disease.
Emphasis	Nearly all of the SARS stories emphasized the increasing number of those diagnosed with the illness, the number of lives lost because of SARS, and cities thought to be most affected by the illness; thus, these news depictions stressed the disease's danger.
Elaboration	During the spring of 2003, US troops were in Iraq after a brief invasion that overthrew Saddam Hussein. Although the war story was important, by May 2003, SARS coverage had eclipsed much of the military news.
Exclusion	Nearly no new media had coverages of preventing the disease.

• Media agenda are issues discussed in the media, such as newspapers, television, and radio.
  
• Public agenda are issues discussed and personally about members of the public.
  

And an issue that who affects media arise.

• Policy agenda are issues that policy makers consider important, such as legislators.
  
• Corporate agenda are issues that big business and corporations consider important, including corporations. They are hiring public relations specialists.
  
  

Media effect (agenda setting) is not universal. Some may not be effected by media coverage; some may be more influenced. Also, their actions are not predetermined by the new media's agenda. Also some issues are more likely to influence audience thought, and certain individuals are more likely to be influenced by these issues.
Issues known to be effective to people's thought

• Political isssues such as stories about candidates and their campaign strategies, and
  
• chronic issues such as human right violations,
  
• chronic disease,
  
• teen violence
  

Issues know not to be effective

• personal tax
  
• personal finance
  
  

Provide the examples of News framing of your own group. Present your examples at the group page.