FrontPageMKShin CreativePlan

1. Fear Appeal

Smoking-fear-appeal.jpg
[JPG image (9.45 KB)]

Smokingad4.jpg
[JPG image (11.87 KB)]

antispeed_billboard_480-resized-600.jpg
[JPG image (53.71 KB)]


2. Humour

humourAd.jpg
[JPG image (7.25 KB)]
creativ-ads8.jpg
[JPG image (82.02 KB)]

http://www.youtube.com/watch?v=qyMkO1ENdWE

3. Parody in advertising

5. Bandwagon

Peer pressure

7. ETC

  • Rational
    • Comparison
    • Testimony
    • Evidence (Demonstration)

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