Communication Research
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CreativePlan
Creative Plan
Contents
1
.
Fear Appeal
2
.
Humour
3
.
Parody in advertising
4
.
Sex appeal
5
.
Bandwagon
6
.
Humanity
7
.
ETC
8
.
Reference
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1
.
Fear Appeal
¶
[JPG image (9.45 KB)]
[JPG image (11.87 KB)]
[JPG image (53.71 KB)]
[PNG image (79.41 KB)]
http://www.youtube.com/watch?v=4kyp7djGgrI
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2
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Humour
¶
[JPG image (7.25 KB)]
[JPG image (82.02 KB)]
http://www.youtube.com/watch?v=qyMkO1ENdWE
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3
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Parody in advertising
¶
http://www.youtube.com/watch?v=tNxDd3l0lEU
[JPG image (4.84 KB)]
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4
.
Sex appeal
¶
http://www.youtube.com/watch?v=i2dw056QeZM
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5
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Bandwagon
¶
Peer pressure
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6
.
Humanity
¶
Insurance Company:
http://www.bestadsontv.com/ad/55084/AMI-Insurance-Humanness
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7
.
ETC
¶
Rational
Comparison
Testimony
Evidence (Demonstration)
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8
.
Reference
¶
http://www.bestadsontv.com/
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