Communication Research: Creative Plan

Communication Research

Wikipage

FrontPage › CreativePlan

Creative Plan

Difference between r1.10 and the current

@@ -19,3 +19,15 @@

== Bandwagon ==
Peer pressure

== Humanity ==

Insurance Company: http://www.bestadsontv.com/ad/55084/AMI-Insurance-Humanness

== ETC ==

* Rational

* Comparison

* Testimony

* Evidence (Demonstration)

== Reference ==

http://www.bestadsontv.com/

1. Fear Appeal
2. Humour
3. Parody in advertising
4. Sex appeal
5. Bandwagon
6. Humanity
7. ETC
8. Reference

1. Fear Appeal ¶

[JPG image (9.45 KB)]

[JPG image (11.87 KB)]

[JPG image (53.71 KB)]

[PNG image (79.41 KB)]

http://www.youtube.com/watch?v=4kyp7djGgrI

2. Humour ¶

[JPG image (7.25 KB)]

[JPG image (82.02 KB)]

http://www.youtube.com/watch?v=qyMkO1ENdWE

3. Parody in advertising ¶

http://www.youtube.com/watch?v=tNxDd3l0lEU

[JPG image (4.84 KB)]

4. Sex appeal ¶

http://www.youtube.com/watch?v=i2dw056QeZM

5. Bandwagon ¶

Peer pressure

6. Humanity ¶