Spiral of Silence ¶
The formation of
- Public opinion
- Majority opinion
- Social norms
- Congruent party . . . (no fear) . . . . publicly supporting or Willingness to speak out
- Incongruent party . . . (fear of isolation) . . . silence
- Some people are brave to speak out : silent majority vs. vocal majority
- Some difference . . .
- Inhibition of behavior in the Internet (with anonymity)
- lack of social cues (which are used in F2F communications).
- Some other cues (the Internet-specific) develops
- Inhibition of behavior in the Internet (with anonymity)
- Pluralistic ignorance
- Prohibition period
- Illusionary support for communism in the Soviet Union
- Drinking on campus
- Prohibition period
- 자신이 다른 사람보다 매스미디어(커뮤니케이션)의 영향을 덜 받음
- social distance concept
- censorship . . . control . . . regulation