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- Model
- Raposo, M. A., Helena. (2007). A model of university choice: an exploratory approach. University Library of Munich, Germany. http://mpra.ub.uni-muenchen.de/5523/
Kotler,P., & Fox,K.F.A.(1995). strategic marketing for educational institutions. Upper Saddle River. NJ: Prentice-Hall.
Hossler, D. G., Karen S. (1987). Studying Student College Choice: A Three-Phase Model and the Implications for Policymakers. College and University, 2(3), 207-221.
Kallio, R. E. (1995). Factors influencing the college choice decisions of graduate students. Research in Higher Education, 36(1), 109-124.
Shanka, T., Quintal, V., & Taylor, R. (2006). Factors Influencing International Students' Choice of an Education Destination–A Correspondence Analysis. Journal of Marketing For Higher Education, 15(2), 31 - 46.
- Involvement
- Zaichkowsky, J. L. (1985). Measuring the Involvement Construct. Journal of Consumer Research, 12(3), 341.
- ELM
- Petty, R. E., & Cacioppo, J. T. (1986). The Elaboration Likelihood Model of Persuasion. In B. Leonard (Ed.), Advances in Experimental Social Psychology (Vol. Volume 19, pp. 123-205): Academic Press.
- TPB
- Ajzen, I. (1991). The theory of planned behavior. DOI: 10.1016/0749-5978(91)90020-T. Organizational Behavior and Human Decision Processes, 50(2), 179-211.
- Subjective Norm
- 현경미. (2008). 기대가치 이론 관점의 UCC 이용행태 연구. 한국언론학보, 52(5), 227-254.
최양호. (1998). 텔레비전 뉴스 수용과정분석에서 이용충족이론과 기대가치론의 통합모형 모색. 한국언론학보, 42(4), 200-238.
Ajzen, I., Fishvein, M.(1980). understanding attitudes and predicting social behavior.Prentice-Hall, Inc.
- Social Influence
- Herbjørn Nysveen, P. E. P., Helge Thorbjørnsen (2005). Intentions to use mobile services: Antecedents and cross-service comparisons Journal of the Academy of Marketing Science, 33(3), 330-346.
Sweeney, J. C., & Soutar, G. N. (2001). Consumer perceived value: The development of a multiple item scale. DOI: 10.1016/S0022-4359(01)00041-0. Journal of Retailing, 77(2), 203-220.
- Social Factors
- Donnellan, John (2002). The impact of marketer-controlled factors on college-choice decisions by students at a public research university. Ed.D. dissertation, University of Massachusetts Amherst, United States -- Massachusetts. Retrieved December 22, 2009, from Dissertations & Theses: A&I.(Publication No. AAT 3039350).
Murphy, P.(1981).Consumer Buying Roles in College Choice: Parents' and Students' Perceptions. College and University. Vol.56,N.2.,pp.140-150.
Shanka, T., Quintal, V., & Taylor, R. (2006). Factors Influencing International Students' Choice of an Education Destination–A Correspondence Analysis. Journal of Marketing For Higher Education, 15(2), 31 - 46.
손희순 (1992). 여자 중ㆍ고등학생의 화운데이션 구매의사결정 관련행동에 관한 실증적 연구. 아시아여성연구, 31, 203-236.
- 기타
- 박성미. (2004). 고등학생들의 진로결정과정에 영향을 주는 진로결정장애 분석. KYCI 청소년상담연구, 12(2).
