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How to Use Twitter for Marketing & PRUsing Twitter for Your Organization입소문 마케팅에 관한 오해와 진실기업의 마케팅, 블로그? 바이럴..? "SNC마케팅에 주목하다"식품업계 '블로그 마케팅'으로 후끈~Forget about the above. . . . What is social network anyway?
- http://www.analytictech.com/networks/whatis.htm
- Wasserman, S., & Faust, K. (1994). Social network analysis: Methods and applications. Cambridge ; New York: Cambridge University Press.
![[ISBN-0521387078]](http://images.amazon.com/images/P/0521387078.01.MZZZZZZZ.gif "Amazon:ISBN-0521387078")
- Scott, J. (2000). Social network analysis : a handbook (2nd ed.). London ; Thousands Oaks, Calif.: SAGE Publications.
![[ISBN-0761963391]](http://images.amazon.com/images/P/0761963391.01.MZZZZZZZ.gif "Amazon:ISBN-0761963391")
- Hanneman, R. & Riddle, M. (2005). Introduction to social network methods - html version. Other versions
^ Hansen, D. L., Schneiderman, B., & Smith, M. A. (2011). Analyzing social media networks with NodeXL : insights from a connected world. Burlington, MA: Morgan Kaufmann. ![[ISBN-0123822297]](http://images.amazon.com/images/P/0123822297.01.MZZZZZZZ.gif "Amazon:ISBN-0123822297")
^ Segaran, T. (2007). Programming collective intelligence : building smart web 2.0 applications (1st ed.). Beijing ; Sebastapol CA: O'Reilly. http://www.loc.gov/catdir/toc/fy0803/2008297362.html .![[ISBN-0596529325]](http://images.amazon.com/images/P/0596529325.01.MZZZZZZZ.gif "Amazon:ISBN-0596529325")
Tools^ Segaran, T. (2007). Programming collective intelligence : building smart web 2.0 applications (1st ed.). Beijing ; Sebastapol CA: O'Reilly. http://www.loc.gov/catdir/toc/fy0803/2008297362.html .
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