See Spiral_of_silence
Also read the_third_person_effect_sprial_of_silence.pdf (1.12 MB)

The formation of

• Public opinion
  
• Majority opinion
  
• Social norms
  
  

Natural ability to peruse (know) climate of opinion : Quasi-statistical sense

• Congruent party . . . (no fear) . . . . publicly supporting or Willingness to speak out
  
• Incongruent party . . . (fear of isolation) . . . silence
  
  

Overcomming the spiral

• Some people are brave to speak out : silent majority vs. vocal majority
  
  

Online (the Internet)

• Some difference . . .
  
  • Inhibition of behavior in the Internet (with anonymity)
    
  • lack of social cues (which are used in F2F communications).
    
  • Some other cues (the Internet-specific) develops
    
    

False cognition of climate of opinion

• Pluralistic ignorance
  
  • Prohibition period
    
  • Illusionary support for communism in the Soviet Union
    
  • Drinking on campus
    
    

The Third Person Effect

• 자신이 다른 사람보다 매스미디어(커뮤니케이션)의 영향을 덜 받음
  
• social distance concept
  
• censorship . . . control . . . regulation
  

CategoryTheory