FrontPage SpiralOfSilence

Spiral of Silence


The formation of
  • Public opinion
  • Majority opinion
  • Social norms

Natural ability to peruse (know) climate of opinion : Quasi-statistical sense
  • Congruent party . . . (no fear) . . . . publicly supporting or Willingness to speak out
  • Incongruent party . . . (fear of isolation) . . . silence

Overcomming the spiral
  • Some people are brave to speak out : silent majority vs. vocal majority

Online (the Internet)
  • Some difference . . .
    • Inhibition of behavior in the Internet (with anonymity)
    • lack of social cues (which are used in F2F communications).
    • Some other cues (the Internet-specific) develops

False cognition of climate of opinion
  • WikiPedia:Pluralistic ignorance
    • Prohibition period
    • Illusionary support for communism in the Soviet Union
    • Drinking on campus

The Third Person Effect
  • 자신이 다른 사람보다 매스미디어(커뮤니케이션)의 영향을 덜 받음
  • social distance concept
  • censorship . . . control . . . regulation

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