Communication Research: Technology Acceptance Model

Communication Research

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Technology Acceptance Model

TAM ¶

Technological Accpetance Model

based on Theory of Planned Behavior, TPB
and Theory of Reasoned Action

TAMReview.pdf (658.82 KB)

http://edutechwiki.unige.ch/en/Technology_acceptance_model

http://edutechwiki.unige.ch/mediawiki/images/4/41/TAM_english.gif

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http://edutechwiki.unige.ch/en/Technology_acceptance_model

http://edutechwiki.unige.ch/mediawiki/images/d/dd/TAM_2006.png

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Readings and Applications ¶

페이스북_광고_유형에_따른_효과_연구[20120906185530].pdf (2.67 MB) 페이스북 광고 유형에 따른 효과연구

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